Our Blog

You’ve seen Daphne in all of her iterations. Her cute design and sweet smile are easily recognizable by anyone. But did you know that we have tons of other options to fit your clinical trial's branding needs? Here is a taste of what is possible.

iHealthAssist™ digital avatars can look like whatever you'd like it to! Having a relatable persona is vitally important to appealing to your potential clinical trial participants. Our design team is here to help ensure that the iHealthAssist™ solution you choose is the best fit for your clinical trial needs.

For example, Dr. Bell was created to conduct clinical trials, (She's on the far left in the top image). it was vitally important that she look approachable and kind. We think she is adorable. She makes the participants feel comfortable while educating, engaging, and gathering the desired data. That's all in a day's work for her! Now imagine that same process being conducted with a touchscreen, a bunch of questions, and no human-like interaction.  

So you need your character to be business casual? We've can do that! Want them to be a bit more casual with just a company logo on their t-shirt? Got you! How about wearing pink in October or a rainbow pin for price month? Would your character be more relatable if they had tattoos? We've done it! The possibilities are endless!

We can help you create a face for your clinical trial that is easily recognizable and helps gain trust with your patients! The most successful brands are built from an authentic and relatable place. What better way to create an authentic brand than having a lifelike character that is tied directly to it? 

Think about some of the world's biggest brands. The most successful brands are built to be likable, and relatable, therefore becoming synonymous with that company.  The fast-food industry is riddled with them. Here are a few fan favorites:

Image by Burger King	Image by KFC	Image by Wendys	Image by McDonalds

Let's not forget the insurance industry's relatable characters. These characters we all know and love!

Image by Progressive	Image by State Farm	Image by Geico	Image by The General

We have all driven down an interstate and seen a beacon of hope on a billboard like this:

It's simple, with no fancy copy or intricate graphic design yet you know exactly what that billboard is saying. That is the power of having a character become the face of your brand.

Bringing it to the most human level, we as people are emotional creatures who love familiarity. Having a character that is synonymous with your brand opens the doors to all people in every generation. Someone who is 10 years old probably doesn’t care about insurance. But they love the talking gecko they see in all of those commercials! Fast forward to when they start driving or move into a house. What insurance company is going to be the first they look at when getting quotes? Probably the brand that they’ve known about for approximately 10 years and are incredibly familiar with. When the connection to your brand doesn't envoke a feeling when it feels just like a transaction - it might as well be - a vending machine. 

Can you remember any vending machines that you really loved and wanted to go out of your way to do business with again?
Yeah, I didn't think so.

Notice how in that last paragraph we didn’t even mention the brand’s name, yet you knew exactly what we were talking about?

iHealthAssist™ can create that same level of connection and familiarity with your patients. We are already seeing this play out in the clinical trials that already have implemented iHealthAssist™.

We take it a step further by allowing an interaction directly with the face of the company. Imagine if Ronald McDonald was greeting you at the door. Or if Flo from Progressive was the one answering your questions about insurance. The excitement and emotional connection of talking to one of our personalities are unmatched, and over time it leads to an even stronger relationship with your patients.

With all of our new looks, there are unlimited possibilities to create a memorable and relatable character that can represent and be the face of your company. Let our team help you create the personality that will fit your clinical trials goals and mission!