---
title: iHealthAssist Style Guide
image: https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Logos/iHealthAssist_Logo.png
---

# Style Guide

The key resources to get started with our brand

[Logos](https://ihealthassist.prsonas.com/style-guide#logos)   |   [Colors](https://ihealthassist.prsonas.com/style-guide#colors)   |   [Typography](https://ihealthassist.prsonas.com/style-guide#typography)   |   [Icons](https://ihealthassist.prsonas.com/style-guide#icons)   |    [Photography](https://ihealthassist.prsonas.com/style-guide#photography)

![iHealthAssist circle logo-1](https://ihealthassist.prsonas.com/hs-fs/hubfs/Logos/iHealthAssist%20Logos/iHealthAssist%20Circle%20Logos/iHealthAssist%20circle%20logo-1.png?width=125&name=iHealthAssist%20circle%20logo-1.png "iHealthAssist circle logo-1")

## Logos

![iHealthAssist circle logo-1](https://ihealthassist.prsonas.com/hs-fs/hubfs/Logos/iHealthAssist%20Logos/iHealthAssist%20Circle%20Logos/iHealthAssist%20circle%20logo-1.png?width=100&height=98&name=iHealthAssist%20circle%20logo-1.png "iHealthAssist circle logo-1")

[.png ](https://ihealthassist.prsonas.com/hubfs/Logos/iHealthAssist%20Logos/iHealthAssist%20Circle%20Logos/iHealthAssist%20circle%20logo.png)  |   [.psd](https://ihealthassist.prsonas.com/hubfs/Logos/iHealthAssist%20Logos/iHealthAssist%20Circle%20Logos/iHealthAssist%20circle%20logo.psd)

![iHealthAssist logo no byline-1](https://ihealthassist.prsonas.com/hs-fs/hubfs/Logos/iHealthAssist%20Logos/iHealthAssist%20Full%20Logo%20-%20No%20byline/iHealthAssist%20logo%20no%20byline-1.png?width=1600&height=500&name=iHealthAssist%20logo%20no%20byline-1.png "iHealthAssist logo no byline-1")

[.png](https://ihealthassist.prsonas.com/hubfs/Logos/iHealthAssist%20Logos/iHealthAssist%20Full%20Logo%20-%20No%20byline/iHealthAssist%20logo%20no%20byline-1.png)   |   [.psd](https://ihealthassist.prsonas.com/hubfs/Logos/iHealthAssist%20Logos/iHealthAssist%20Full%20Logo%20-%20No%20byline/iHealthAssist%20logo%20no%20byline.psd)

![powered-by-prsonas](https://ihealthassist.prsonas.com/hs-fs/hubfs/powered-by-prsonas.png?width=2000&height=371&name=powered-by-prsonas.png "powered-by-prsonas")

[.png](https://ihealthassist.prsonas.com/hubfs/powered-by-prsonas.png)   |   [.eps](https://ihealthassist.prsonas.com/hubfs/PoweredBy_PRSONAS.eps)

![iHealthAssist Logo_circle_white](https://ihealthassist.prsonas.com/hs-fs/hubfs/iHealthAssist%20Assets/Logos/iHealthAssist%20Logo_circle_white.png?width=100&height=100&name=iHealthAssist%20Logo_circle_white.png "iHealthAssist Logo_circle_white")

[.png](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Logos/iHealthAssist%20Logo_circle_white.png)

![iHealthAssist_no tagline_white](https://ihealthassist.prsonas.com/hs-fs/hubfs/iHealthAssist_no%20tagline_white.png?width=378&height=100&name=iHealthAssist_no%20tagline_white.png "iHealthAssist_no tagline_white")

[.png](https://ihealthassist.prsonas.com/hubfs/iHealthAssist_no%20tagline_white.png)

![powered_by_prsonas_white](https://ihealthassist.prsonas.com/hs-fs/hubfs/powered_by_prsonas_white.png?width=885&height=200&name=powered_by_prsonas_white.png "powered_by_prsonas_white")

[.png](https://ihealthassist.prsonas.com/hubfs/powered_by_prsonas_white.png)

---

 

## Colors

---

![iHealthAssist Hex Codes](https://ihealthassist.prsonas.com/hs-fs/hubfs/Logos/iHealthAssist%20Logos/iHealthAssist%20Hex%20Codes.png?width=1600&height=500&name=iHealthAssist%20Hex%20Codes.png)

 

## Typography

##### Lato Web

## Aa

## ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Lato

Weight: 300

Style: normal

## Aa

## ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Lato

Weight: 400

Style: normal

## Aa

## ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*)

Lato

Weight: 700

Style: normal

##### Usage

###### HTML

`<link href="https://fonts.googleapis.com/css?family=Lato" rel="stylesheet" type="text/css">`

###### CSS

`font-family: "Lato", sans-serif;`

---

 

## Icons

Concierge & Wayfinding

Multilingual

![Multilingual Green Icon](https://ihealthassist.prsonas.com/hs-fs/hubfs/Icons/iHA%20Green%20Icons/Multilingual%20Green%20Icon.png?width=100&height=100&name=Multilingual%20Green%20Icon.png "Multilingual Green Icon")

[Red](https://ihealthassist.prsonas.com/hubfs/Icons/Red%20Icons/PRSONAS%20Red%20Icons/Multilingual%20icon%20red_400x400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/Multilingual%20Green%20Icon.png)  
[Gray](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Features_Benefits/Multilingual%20Icons_gray_400x400.png)  
[White](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/Features_Benefits/Multilingual%20Icons_white_400x400.png)

Scalable

![Scalable icon_red_400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Icons/PRS%20Red%20Icons/Scalable%20icon_red_400x400.png?width=100&height=100&name=Scalable%20icon_red_400x400.png "Scalable icon_red_400x400")

[Red](https://ihealthassist.prsonas.com/hubfs/Icons/PRS%20Red%20Icons/Scalable%20icon_red_400x400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/Scalable%20icon_green_400x400.png)  
[Gray](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Features_Benefits/Scalable%20Icon_Gray_400x400.png)  
[White](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/Features_Benefits/Scalable%20Icon_white_400x400.png)

Multicultural

![Multicultural Icon_gray_400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Features_Benefits/Multicultural%20Icon_gray_400x400.png?width=100&height=100&name=Multicultural%20Icon_gray_400x400.png "Multicultural Icon_gray_400x400")

[Red](https://ihealthassist.prsonas.com/hubfs/Icons/PRS%20Red%20Icons/Multicultural%20red%20icon%20400x400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/Multicultural%20green%20icon%20400x400.png)  
[Gray](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Features_Benefits/Multicultural%20Icon_gray_400x400.png)  
[White](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/Features_Benefits/Multicultural%20Icon_white_400x400.png)

Communicate in ASL

![ASL green icon_400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Icons/iHA%20Green%20Icons/ASL%20green%20icon_400x400.png?width=100&height=100&name=ASL%20green%20icon_400x400.png "ASL green icon_400x400")

<https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Alizarin%20Crimson%20icons/Features_Benefits/Scalable%20Icon_Alizarin%20Crimson_400x400.png>[Red](https://ihealthassist.prsonas.com/hubfs/Icons/PRS%20Red%20Icons/ASL%20red%20icon_400x400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/ASL%20green%20icon_400x400.png)<https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Allports%20Blue%20icons/Features_Benefits/Scalable%20Icon_A%5B%5Bports_blue_400x400.png>  
[Gray](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/ASL%20Icon_gray_400x400.png)  
[White](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/ASL_white_400x400.png)<https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/Features_Benefits/Scalable%20Icon_white_400x400.png>

Natural Gestures & Expressions

![Natural expressions green_400X400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Icons/iHA%20Green%20Icons/Natural%20expressions%20green_400X400.png?width=100&height=100&name=Natural%20expressions%20green_400X400.png "Natural expressions green_400X400")

[Red](https://ihealthassist.prsonas.com/hubfs/Icons/PRS%20Red%20Icons/Natural%20expressions%20red_400X400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/Natural%20expressions%20green_400X400.png)<https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Allports%20Blue%20icons/Features_Benefits/Multilingual%20Icons_Allports_blue_400x400.png>  
<https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Features_Benefits/Multilingual%20Icons_gray_400x400.png>[Gray](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Natural%20expressions_Gray_400x400.png)  
[White](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/Features_Benefits/Expressions_White_400x400.png)

Accurate Data Capture

![Data Capture red icon_400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Icons/PRS%20Red%20Icons/Data%20Capture%20red%20icon_400x400.png?width=100&height=100&name=Data%20Capture%20red%20icon_400x400.png "Data Capture red icon_400x400")

[Red](https://ihealthassist.prsonas.com/hubfs/Icons/PRS%20Red%20Icons/Data%20Capture%20red%20icon_400x400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/Data%20Capture%20green%20icon_400x400.png)  
[Gray](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Features_Benefits/Data%20Capture%20icon_gray_400x400.png)  
[White](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/Features_Benefits/Data%20Capture%20icon_white_400x400.png)

24/7/365 Availability

![247365 availability_gray_400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/247365%20availability_gray_400x400.png?width=100&height=100&name=247365%20availability_gray_400x400.png "247365 availability_gray_400x400")

<https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Alizarin%20Crimson%20icons/Features_Benefits/Multicultural%20Icon_Alizarin_Crimson_red_400x400.png>[Red](https://ihealthassist.prsonas.com/hubfs/Icons/PRS%20Red%20Icons/247365%20red%20icon_400x400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/247365%20green%20icon_400x400.png)  
[Gray](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/247365%20availability_gray_400x400.png)  
[White](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/24_7_365_White_400x400.png)

Increase Staff Productivity

![Staff Productivity green icon_400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Icons/iHA%20Green%20Icons/Staff%20Productivity%20green%20icon_400x400.png?width=100&height=100&name=Staff%20Productivity%20green%20icon_400x400.png "Staff Productivity green icon_400x400")

[Red](https://ihealthassist.prsonas.com/hubfs/Icons/PRS%20Red%20Icons/Staff%20Productivity%20red%20icon_400x400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/Staff%20Productivity%20green%20icon_400x400.png)  
[Gray](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Features_Benefits/Staff%20Requirements%20Icon_gray_400x400.png)  
[White](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/Features_Benefits/Staff%20Requirements%20Icon_white_400x400.png)

Effortless Navigation

![Navigation green icon_400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Icons/iHA%20Green%20Icons/Navigation%20green%20icon_400x400.png?width=100&height=100&name=Navigation%20green%20icon_400x400.png "Navigation green icon_400x400")

[Red](https://ihealthassist.prsonas.com/hubfs/Icons/PRS%20Red%20Icons/Navigation%20red%20icon_400x400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/Navigation%20green%20icon_400x400.png)<https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Allports%20Blue%20icons/Features_Benefits/Multilingual%20Icons_Allports_blue_400x400.png>  
<https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Features_Benefits/Multilingual%20Icons_gray_400x400.png>[Gray](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Effortless%20Navigation%20icon_gray_400x400.png)  
[White](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/Features_Benefits/Effortless%20Navigation_White%20400x400.png)

Improved Patient Experience

![Patient Experience red icon_400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Icons/PRS%20Red%20Icons/Patient%20Experience%20red%20icon_400x400.png?width=100&height=100&name=Patient%20Experience%20red%20icon_400x400.png "Patient Experience red icon_400x400")

[Red](https://ihealthassist.prsonas.com/hubfs/Icons/PRS%20Red%20Icons/Patient%20Experience%20red%20icon_400x400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/Patient%20Experience%20green%20icon_400x400.png)  
[Gray](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Patient%20Experience_Gray_400x400.png)  
[White](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/Features_Benefits/Improved%20Patient%20experience_White_400x400.png)

Touchless Engagement

![Touchless conversational engagement gray icon_400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Icons/Gray%20icons/Touchless%20conversational%20engagement%20gray%20icon_400x400.png?width=100&height=100&name=Touchless%20conversational%20engagement%20gray%20icon_400x400.png "Touchless conversational engagement gray icon_400x400")

<https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Alizarin%20Crimson%20icons/Features_Benefits/Multicultural%20Icon_Alizarin_Crimson_red_400x400.png>[Red](https://ihealthassist.prsonas.com/hubfs/Icons/PRS%20Red%20Icons/Touchless%20engagement%20red%20icon_400x400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/Touchless%20engagement%20green%20icon_400x400.png)  
[Gray](https://ihealthassist.prsonas.com/hubfs/Icons/Gray%20icons/Touchless%20conversational%20engagement%20gray%20icon_400x400.png)  
[White](https://ihealthassist.prsonas.com/hubfs/Icons/White%20Icons/Touchless%20conversational%20engagement%20white%20icon_400x400.png)

Reduce operating costs

![Reduce operating cost green icon_400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Icons/iHA%20Green%20Icons/Reduce%20operating%20cost%20green%20icon_400x400.png?width=100&height=100&name=Reduce%20operating%20cost%20green%20icon_400x400.png "Reduce operating cost green icon_400x400")

[Red](https://ihealthassist.prsonas.com/hubfs/Icons/PRS%20Red%20Icons/Reduce%20operating%20cost%20red%20icon_400x400.png)  
[Green](https://ihealthassist.prsonas.com/hubfs/Icons/iHA%20Green%20Icons/Reduce%20operating%20cost%20green%20icon_400x400.png)  
[Gray](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/Gray%20icons/Value%20Propositions/Reduce%20Costs_Gray_400x40.png)  
[White](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Icons/White%20icons/Value%20Propositions/Reduce%20Costs_white_400x400.png)

---

 

## Photography

![Rita_headshot_400x400](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Images/Character%20Headshots/Rita_headshot_400x400.png "Rita_headshot_400x400")

Rita

![Daphne_headshot_400x400_2](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Images/Character%20Headshots/Daphne_headshot_400x400_2.png "Daphne_headshot_400x400_2")

Daphne

![Ivy_headshot_400x400_transparent](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Images/Character%20Headshots/Ivy_headshot_400x400_transparent.png "Ivy_headshot_400x400_transparent")

Ivy

![Tia_headshot_400x400](https://ihealthassist.prsonas.com/hubfs/iHealthAssist%20Assets/Images/Character%20Headshots/Tia_headshot_400x400.png "Tia_headshot_400x400")

Tia

![Clara headshot 400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Images/Character%20Headshots/Clara%20headshot%20400x400.png?width=400&height=400&name=Clara%20headshot%20400x400.png "Clara headshot 400x400")

Clara

![Amy headshot_2 400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Images/Character%20Headshots/Amy%20headshot_2%20400x400.png?width=400&height=400&name=Amy%20headshot_2%20400x400.png "Amy headshot_2 400x400")

Amy

![Eric headshot 400x400-1](https://ihealthassist.prsonas.com/hs-fs/hubfs/Images/Character%20Headshots/Eric%20headshot%20400x400-1.png?width=400&height=400&name=Eric%20headshot%20400x400-1.png "Eric headshot 400x400-1")

![Miles headshot 400x400](https://ihealthassist.prsonas.com/hubfs/Images/Character%20Headshots/Miles%20headshot%20400x400.png "Miles headshot 400x400")

![James headshot 400x400-1](https://ihealthassist.prsonas.com/hubfs/Images/Character%20Headshots/James%20headshot%20400x400-1.png "James headshot 400x400-1")

![Jordan headshot 400x400](https://ihealthassist.prsonas.com/hs-fs/hubfs/Images/Character%20Headshots/Jordan%20headshot%20400x400.png?width=400&height=400&name=Jordan%20headshot%20400x400.png "Jordan headshot 400x400")

![Oliver headshot 400x400](https://ihealthassist.prsonas.com/hubfs/Images/Character%20Headshots/Oliver%20headshot%20400x400.png "Oliver headshot 400x400")

![PRSONAS Health Logo](https://ihealthassist.prsonas.com/hubfs/Logos/PRSONAS%20Health%20Logos/PRSONAS%20Health%20Full%20Logo%20-%20Byline/PRSONAS%20Health%20logo%20byline%20white.png)

[![](https://ihealthassist.prsonas.com/hubfs/Newsletter%20Landing%20Page/linkedin-logo-22x22.png) ](https://www.linkedin.com/showcase/ihealthassist%E2%84%A2-interactive-healthcare-assistants/) [![iHealth Facebook](https://ihealthassist.prsonas.com/hubfs/Newsletter%20Landing%20Page/facebook-logo-22x22.png) ](https://www.facebook.com/profile.php?id=100084295914094) [![iHealth Youtube](https://ihealthassist.prsonas.com/hubfs/Icons/White%20Icons/youtube-22x22%20(1).png) ](https://www.youtube.com/@ihealthassist)

[![Powered by PRSONAS](https://ihealthassist.prsonas.com/hubfs/powered_by_prsonas_white.png) ](https://www.prsonas.com/)

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[![iHealth Email](https://ihealthassist.prsonas.com/hubfs/Icons/White%20Icons/email-icon-53x54.png) info@prsonas.com 

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 4 North Main, Suite 203  
 Franklinton, NC 27525 

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